Amsterdam, the Netherlands
Tailor Fable is a cross-retailer virtual try-on fashion app. We let you see how clothes from different stores actually look on you — your body, your shape, your style — before you buy.
No more guessing. No more hoping that the dress that looked great on a 5'10" model will somehow work the same way on you. We're here to close the gap between what you see online and what shows up at your door.
Online fashion shopping is broken in a quiet, frustrating way. You scroll, you imagine, you order — and then you return half of it. The fit is off. The colour looks different. The silhouette that seemed perfect on someone else just doesn't translate.
Returns are expensive — for you, for retailers, and for the planet. And at the heart of it all is a simple problem: you can't try things on through a screen. Until now.
We believe online shopping should feel personal and confident. You should be able to browse across your favourite stores, try things on virtually, and know what works for you — without the guesswork, without the waste.
Tailor Fable brings together clothes from multiple retailers into one place, so you can mix, match, and try on across brands. Think of it as your personal fitting room for the entire internet.
Tailor Fable was founded in 2026 and is based in Amsterdam, the Netherlands. We're a small team that cares deeply about making fashion more accessible, more sustainable, and more fun.
We'd love to hear from you — whether you have a question, a suggestion, or just want to say hello.